News

UK: Shloer to run film screenings

Most popular

Pernod is back in Kentucky, but why did it leave?

The opportunity for no-alcohol in the on-premise

How should adult soft drinks be sold to consumers?

Which drinks companies will be hit by cool weather

Anheuser-Busch InBev Performance Trends 2014-2018

MORE

Shloer is looking to engage with film fans in the UK with a series of free screenings.

The UK soft drinks company, which was bought by the SHS Group last year, is showing two different films in four outdoor locations around the UK in the coming month. While Dirty Dancing will be shown in London on 19 August and in Bristol on 25 August, Shloer will run Grease in Birmingham on 27 August and in Sheffield on 2 September.

On the night, so-called Sparkle Squads will be giving out samples of Shloer, while the Shloer bar will offer non-alcoholic cocktails, or 'mocktails'.  Free makeovers and popcorn will also be available as part of the event.

The screenings follow on the heels of InBev UK's Stella Studio, which showed Kill Bill and Ferris Bueller's Day Off on an outdoor screen in a London park last month.

Earlier this year, Shloer announced a GBP10m (US$18.9m) brand investment. The film showings make up part of a marketing campaign which includes TV advertising running through the summer and scheduled to return at Christmas.

The SHS Group also owns the RTD brand WKD.


Sectors: Soft drinks, Water

Companies: Anheuser-Busch InBev

Related Content

FREE TO READ - just-drinks' Mergers & Acquisitions database - July 2018

FREE TO READ - just-drinks' Mergers & Acquisitions database - July 2018...

Butch, Sundance and the Battle to Keep Beer Market Share - Comment

Butch, Sundance and the Battle to Keep Beer Market Share - Comment...

The soft drinks category in 2017 - just-drinks' Review of the Year, Part II - FREE TO ACCESS

The soft drinks category in 2017 - just-drinks' Review of the Year, Part II - FREE TO ACCESS...

How to market alcohol where alcohol marketing is banned - Focus

How to market alcohol where alcohol marketing is banned - Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?