Product Launch - UK: Shepherd Neame's Brilliant Ale

By | 13 May 2013

Click through to view Shepherd Neames Brilliant Ale

Click through to view Shepherd Neame's Brilliant Ale

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Shepherd Neame's Brilliant Ale

Category - Beer, Ale, 5.6% abv

Available - From late last week

Location - UK, nation-wide, off-trade

Price - SRP of GBP1.89 (US$2.90) per 50cl bottle

Distribution - Shepherd Neame's own distribution in South East, wholesalers in rest of UK

Shepherd Neame has launched a beer “inspired by a mid-19th century recipe”. 

Brilliant Ale is a “golden straw-coloured” ale that was first brewed sometime between 1825 and 1855, Shepherd Neame said today (13 May). Brilliant Ale comes in an amber glass bottle with the brewery’s 19th-century logo on the label, neck and crown.

Last year, Shepherd Neame announced a link-up with US craft brewer Boston Beer Co.

Expert analysis

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

Sectors: Beer & cider, Product launches

Companies: Boston Beer Co.

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