Shaw-Ross plans to launch its new luxury quadruple-distilled French vodka, made with 24-carat gold flakes, across the US.

The company said yesterday (21 August) that its Gold Flakes Supreme Vodka, produced and bottled in France, contains flakes of edible gold and will be quadruple distilled in small batches.

Marketing plans include a direct trade programme, consumer sampling and advertising and aggressive public relations, said the company.

Gold Flakes Supreme Vodka will retail at US$60 per 750 ml.