News

US: Serralles USA appoints COO to boost brands

Most popular

The just-drinks analyst returns

Heineken must cut costs to aid recovery - analysis

The just-drinks analyst returns

Interview - Treasury CEO Mike Clarke - Part II

How COVID has accelerated the sobriety trend

MORE

The US arm of Distelleria Serralles has appointed a COO to help drive its premium spirits portfolio in the country.

Serrallés USA said late yesterday (31 January) that John Eason has been promoted to the newly-created role of COO, executive vice president, with immediate effect. Eason has been the company's VP, national sales manager since 2008. 

“My main objective ahead is to continue to steer the company in pro-growth fashion with focus on our flagship brand Don Q and growing our premium spirits portfolio of Caliche, Death’s Door Spirits, and now Casamigos Tequila,” Eason said. 

Casamigos was launched earlier this month and has the backing of actor George Clooney and bar and restaurant owner Rande Gerber. 

Last October, Serrallés USA appointed two new sales execs as part of its increased focus on the US. 


Related Content

Destileria Serralles’ Don Q Reserva 7 - Product Launch - dark rum in the US data

Destileria Serralles’ Don Q Reserva 7 - Product Launch - dark rum in the US data...

Diageo adds to Tequila stable with Casamigos acquisition

Diageo adds to Tequila stable with Casamigos acquisition...

Diageo pays US$610m to harness Ryan Reynolds' content superpowers - comment

Diageo pays US$610m to harness Ryan Reynolds' content superpowers - comment...

How Patron taught the spirits category to walk the walk - Comment

How Patron taught the spirits category to walk the walk - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?