Market research
The US arm of Destilería Serrallé has boosted the sales presence for its Don Q Puerto Rican rum brand in the country.
Serrallés USA, which handles the importing of the Don Q portfolio from Puerto Rico, confirmed late last week that Tom Conte, who handles the Atlantic region, will also be charged with directing on-premise national accounts actions.
Over in the west of the US, Serrallés USA is bringing in D’Shawn Kerrins as western regional sales manager. Kerrins has previously worked for Frederick Wildman & Sons and Southern Wine & Spirits’ chain division. Carl Russo, meanwhile, will fill the role of south-west regional sales manager, having held sales positions at Ascentia Wines, Diageo, and Paterno & Sons.
Finally, Rob Ortiz, who has worked for Nolet Spirits and Canandaigua Wine Co, comes on-board as north-east regional sales manager.
Last year, Republic National Distributing Company was taken on to handle distribution throughout the south-east and Rocky Mountain west areas of the US. A year earlier, Serrallés signed a deal with Glazer's to distribute Don Q in the mid-west region.
Serrallés USA is headquartered in Stamford, CT.
Sectors: Spirits
Companies: Diageo, Republic National Distributing Company, National Distributing Company
