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THAILAND: Serm Suk aims to outperform market despite slowdown

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With a slump in demand for carbonated drinks, Pepsi's Thailand bottler, Serm Suk Plc, has said it is working to sustain the same growth as last year.

The Bangkok Post newspaper reported that the company projected its sales this year to grow by 7% to Bt13.91 billion ($313.9m). If the company meets its target, it would exceed the expected overall market growth rate of 5%.

Pleased with its performance so far this year, Somchai Boolsuk president at Serm Suk said that 7% growth would not be easy to achieve in the face of an economic slowdown, blaming a drop in demand for carbonated drinks.

Serm Suk claims to have a 62% share in the cola market which represents 67% of the country's carbonated drink market.

The Serm Suk portfolio includes Miranda, Crystal bottled water, 7-Up, Mountain Dew, Lipton Ice Tea and Yeo's soya milk.


Companies: PepsiCo

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