FRANCE: Senate votes on wine ads ruling - report

Most popular

Campari faces familiar troubles - analysis

Why 'disaster' is no hyperbole for French wine

COVID prompts spirits RTD tsunami - comment

How A-B InBev's Brito changed the drinks industry

just-drinks looks at the career of Michel Doukeris


French winemakers may benefit from a relaxation on advertising laws in France if the French Senate rules in their favour today on whether to allow more flexibility on the marketing of wines with registered designation of origin or defined by geographical area.

The French newspaper Les Echoes reported today that if successful the ruling will allow the wine industry to carry out group advertising campaigns without the fear of prosecution.

The new campaigns would be able to mention production locations, any particular distinctions obtained and the designations of origin. They would also be able to refer to the sensory characteristics of the wines.

Sectors: Wine

Related Content

UK on-premise reopening a

UK on-premise reopening a "first step" - Trade associations...

Super Bowl LV - The drinks ads as they're announced - update

Super Bowl LV - The drinks ads as they're announced - update...

Treasury Wine Estates Performance Trends 2016-2020 - results data

Treasury Wine Estates Performance Trends 2016-2020 - results data...

"Do you go and buy Chivas Regal at Lidl? I don't think so" - Interview, Marie Brizard Wine & Spirits...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?