Claire-Smith Warner will work with Seedlip founder Ben Branson to create new products

Claire-Smith Warner will work with Seedlip founder Ben Branson to create new products

Seedlip has outlined plans to launch a portfolio of products, with the non-alcoholic spirits company also poaching the former head of spirit creation for Moet Hennessy's Belvedere Vodka.

The firm, which is minority owned by Diageo's Distill Ventures, said yesterday that Claire Smith-Warner will work with Seedlip founder Ben Branson on the "development and launch of a number of new brands". Smith-Warner, who took up the post this month, is known within the UK on-premise for promoting health and wellness among bartenders.

"At Seedlip, we are committed to leading this nascent category and pushing the boundaries of what's possible in this space," said Branson. "Having the support of the most prominent bartenders, chefs and industry influencers has been fantastic. To have one such as Claire joining is testament to what we have achieved at Seedlip to date. 

"I am very much looking forward to working with Claire to expand our portfolio with exciting new propositions relevant to tomorrow's drinker."

Smith-Warner joined Moet Hennessy in 2003 as UK brand ambassador for Belvedere Vodka. She went on to become head of spirit creation and mixology for the brand and helped create several extensions including Belvedere Intense, Belvedere Black Raspberry and most recently Ginger Zest. In 2016, she became director of spirits education at the company. 

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