News

EU: Seagram re-brand Chivas Regal 18 before European rollout

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

Retaliatory tariffs "wild card" for Brown-Forman

The future of cannabis in the drinks industry

MORE

After launching Chivas Regal 18 in the US 3 years ago Seagram is re-branding its scotch whisky brand Chivas Regal 18 to appeal to younger drinkers. The 18-year-old whisky is also to be rolled out in a number of European markets including Greece, Spain, Switzerland and Austria.


Related Content

Mistakes made in China, but increased spend to pull Chivas back - Pernod Ricard

Mistakes made in China, but increased spend to pull Chivas back - Pernod Ricard...

Younger consumers, NBA deal help return Pernod Ricard's Chivas to growth in Asia

Younger consumers, NBA deal help return Pernod Ricard's Chivas to growth in Asia ...

"Highland Park was a brand that lacked emotion" - Interview, Edrington's Highland Park brand directo...

Diageo boosts whisk(e)y conversion by 18% in online overhaul

Diageo boosts whisk(e)y conversion by 18% in online overhaul...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?