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USA: Seagram presents its case in three way bid battle

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Seagram began presentations of its spirits business yesterday to the three international bidding groups involved in the auction. The companies concerned, Allied Domecq, a joint Pernod Ricard/Diageo venture and a latecomer to the table in the form of a joint Bacardi-Martini/Brown-Forman bid (according to UK press reports) are each believed to have offered $7 billion for the unit.


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