Seagram India, one of India's biggest spirits manufacturers and a wholly-owned subsidiary of Pernod Ricard, has entered the country's wine sector.

The company yesterday (30 November) launched its first Indian wine brand, called Nine Hills, into the country's market.

Aimed at the top end of the market, Nine Hills will be available in both red and white varieties, and will be priced between INR450 and INR550. The brand will be initially rolled out in the states of Maharashtra, Goa, Karnataka and West Bengal.

Seagram is targeting sales of 10,000 cases in the first year in a market currently running at about 650,000 cases.

The Nine Hills name is derived from the nine hills surrounding Nashik where the company's winery and the vineyards are located.