News

UK: Scottish “professionals” to boost Beam’s Teacher’s

Most popular

Mangrove MD warns of coronavirus impact on spirits

Could coronavirus make for more caring companies?

Advice for brewers in the time of COVID-19

Provenance and quality not enough for spirits - II

Coronavirus special - US Distilled Spirits Council

MORE

Beam Global UK is teaming up with prominent names in Scottish food and drink to promote Teacher's Blended Scotch Whisky for the Christmas period.

Beam has commissioned Alistair Malcolm, assistant general manager at London's Lab Bar, to design a Teacher's Hot Toddy. Paul Tamburrini, head chef at Glasgow's Hotel du Vin, has also created a traditional mince pie with a Teacher's twist, the firm said today (7 November)

Beam Global UK marketing manager Aileen Nicol said: "These profit-driving initiatives will be communicated through a PR campaign to encourage consumers to try Teacher's in new ways, creating profit opportunities and increasing category value for our customers.

"We are also inviting publicans to use the recipes to boost sales during the festive season."


Sectors: Spirits

Companies: Beam Global Spirits & Wine

Related Content

Pernod Ricard switches marketing directors in UK

Pernod Ricard switches marketing directors in UK...

"Taking pricing on your core trademarks is part of the premiumisation journey" - just-drinks meets B...

"We need to pick our battles and identify where we want to grow on a scale basis"- just-drinks meets...

Beam Suntory readies succession as CEO Matt Shattock set to stand down next year

Beam Suntory readies succession as CEO Matt Shattock set to stand down next year...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?