News

UK: Scottish Courage signs Sky Sports sponsorship deal

Most popular

What will be Ian Curle's Edrington legacy?

'Healthy alcohol' - the trend to watch in 2019?

Interview, Pernod Ricard CEO Alex Ricard - Part I

2019 - The year of at-home drinks machines - Focus

MORE

The Scottish Courage ale brand John Smith's has extended its sports marketing activities in an agreement with the Sky television network, which will see it sponsor sports programming on Sky News and Sky Sports. The 12-month deal, which was brokered by MediaVest, covers sponsorship of Sportsline, the dedicated sports round-up programme broadcast four times daily on Sky News and The Full SP, a weekly sports programme on Sky Sports which will be sponsored by John Smith's from October.


Related Content

Sustainability in Beer - Part IV: Responsible Consumption and Sports Sponsorship

Sustainability in Beer - Part IV: Responsible Consumption and Sports Sponsorship...

EFRD fails to find consensus on sponsorship

EFRD fails to find consensus on sponsorship...

UK prepares for tighter controls on advertising to children

UK prepares for tighter controls on advertising to children...

Focus – UK: GSK lines up drinks launches, ups Lucozade spend

Focus – UK: GSK lines up drinks launches, ups Lucozade spend...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?