News

UK: Scottish Courage launches pre-packaged Tequila slammer

Most popular

How to win the marketing war in spirits

Heineken 0.0's march to global success - Analysis

Six trends shaping cannabis beverages

Is cannabis a new exit strategy US craft beer?

MORE

UK brewer and drinks wholesaler Scottish Courage has entered the Tequila market with the launch of Slamba, a pre-packaged Tequila and lemon flavoured drink. Available in select UK city centre style-bars Slamba, which has a 5.5% alcohol content, is sold in a 250-ml can inside a 440ml clear plastic container. The company has called the packaging a 'Can in Slam Container'. For the consumer there are easy-to-follow 'slamming' instructions printed on the can.


Related Content

"We really want to change the perception of Tequila with Altos" - Pierre-Aymeric du Cray, VP of Pern...

"The US has real brand calls. They are asking for an Avión Margarita" -  Pierre-Aymeric du Cray, VP ...

The road ahead for Tequila and mezcal - Research in Focus

The road ahead for Tequila and mezcal - Research in Focus...

SPI Group's Tulchan Scottish Gin - Product Launch - just-drinks EXCLUSIVE

SPI Group's Tulchan Scottish Gin - Product Launch - just-drinks EXCLUSIVE...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?