After a review of its brand portfolio, Scottish Courage, the beer division of Scottish & Newcastle, is axing a number of its underperforming lager brands, including Hofmeister, made famous in the UK by its "Follow the bear" advertising.
UK: Scottish Courage axes Hofmeister
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
Olly's offer to you
Risk-free, money-back guarantee
Most Popular
Insights
- Is Diageo’s US$1bn Casamigos play expensive?
- Interview - Heaven Hill president Max Shapira
- Beer cans should know their place, not at table
- European Union spirits exports 2016 - data
- Diageo's LAC head on Scotch, Cachaça & cocktails
News
- Diageo adds Casamigos to Tequila portfolio
- Heaven Hill handed legal defeat by Diageo
- Distill Ventures looks to add non-alcoholic brands
- William Grant goes 70cl for Hudson in UK
- Brexit no-deal "totally unacceptable" - WSTA
Market research
- Global flavoured spirits insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Craft Beer Market in Europe 2017-2021
- Sugar: The Fool Proof Target for Obesity or a Can of Worms?
- Global Champagne and sparkling wine insights - market forecasts, product innovation and consumer trends
