News

Scotch whisky sales set to soar, despite recent struggles - research

Most popular

Stoli Group’s AC/DC Thunderstruck Tequila- Comment

As Irish whiskey comes of age, so do its problems

Why future for low-cal soft drinks looks brighter

Interview - Mark Sandys, Diageo's head of beer

MORE

Worldwide sales of Scotch whisky are poised for a remarkable resurgence in the coming years, led by the continued march of malts and a recovery in blended Scotch sales, according to recent research.

The latest Global Scotch Insights report from just-drinks and The IWSR was published earlier this year

The latest Global Scotch Insights report from just-drinks and The IWSR was published earlier this year

Despite a marginal decline in global Scotch consumption in 2015 – when it fell 0.2% to 93.9m cases – the latest joint Global Scotch Whisky Insights report from just-drinks and the IWSR forecasts that blends alone will break through the 90m-case barrier by 2020. Fast-rising markets such as Poland, Mexico, India and Travel Retail will be the main drivers of this growth, but blends continue to face challenges in mature markets such as the UK and France – and growth here will be hard to come by.

"Scotch is beginning to lose ground to its rivals, thanks to a number of factors, including generational trends and a failure to connect with the new generation of Millennial consumers," the report says.

Single malts, meanwhile, are set to overcome constraints on supply to record continued impressive growth right through the forecast period of the report, especially in the US, Canada, Japan, China and India.

While premiumisation remains an important consumer trend in many of Scotch's main markets, a new phenomenon – 'mainstream-isation' – is becoming increasingly influential in markets where disposable incomes are falling and consumers looking for value for money, the report notes.

For full details on the report Global Scotch insights - market forecasts, product innovation and consumer trends, click here


Sectors: Spirits

Related Content

Scotch set for strong global recovery, but Millennials turn away - research

Scotch set for strong global recovery, but Millennials turn away - research...

Why Scotch must drop the 'malts good, blends bad' mantra - Research in Focus

Why Scotch must drop the 'malts good, blends bad' mantra - Research in Focus...

How can Scotch whisky build on 2017 growth in the years to come? - Research in Focus

How can Scotch whisky build on 2017 growth in the years to come? - Research in Focus...

How will Scotch whisky perform in the next five years? - Research in Focus

How will Scotch whisky perform in the next five years? - Research in Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?