Police in South Africa now have the power to go after traders of counterfeit Scotch

Police in South Africa now have the power to go after traders of counterfeit Scotch

The Scotch Whisky Association has said the registration of 'Scotch Whisky' as a trademark in South Africa will make it easier to fight counterfeits in the category's seventh-largest market by volume.

'Scotch Whisky' is one of the first foreign registrations in South Africa with protection, giving police the power to go after rogue traders. According to the SWA, the legal protection of Scotch Whisky is vital to the industry's export success.

"The registration of the 'Scotch Whisky' certification trademark in South Africa is a milestone for Scotland's national drink in our largest export market in Africa, and one of the largest in the world," the trade group said today.

South Africa joins more than 100 other countries where 'Scotch Whisky' has been granted specific legal protection.

According to a just-drinks/IWSR report launched late last year, Scotch whisky is predicted to add more than 10m cases in volumes to 2021. Blended Scotch, which accounts for almost 90% of total volumes, is set to add nearly 8m cases, reaching 90m cases in 2021.

It follows some difficult years for Scotch, including four successive years of volume declines culminating in volumes of 92m cases in 2016. While malt Scotch has surged over that timescale, growing by 23% to 9.57m cases between 2012 and 2016, blends have fallen back by 6.3% to 82.4m cases.

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