Scotch whisky exports leap in 2010

Scotch whisky exports leap in 2010

Scotch whisky exports rose by 10% in value last year to set a new record, according to the Scotch Whisky Association.

Exports reached GBP3.45bn (US$5.5bn) for the first time, again highlighting the Scotch whisky sector's apparent resilience to the global economic downturn and its aftershocks.

"Global exports increased for the sixth consecutive year and are now 60% higher in value than in 2000," said the Scotch Whisky Association's CEO, Gavin Hewitt, this week.

Strong demand for Scotch in the US, as well as in Brazil, China and India and Russia, lead the growth in 2010. Exports to the European Union were flat against 2009 in value terms, although solid demand from France helped to offset steep declines in both Spain and Greece.

"This year we look to the successful conclusion of the EU-India free trade negotiations to deliver major improvements in the tariff and trading conditions for our members’ brands in India, a market offering significant future potential,” said Hewitt.