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Scotch whisky awarded GI protection in Cambodia

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Cambodia has become the latest market to acknowledge Scotch whisky's Geographical Indication (GI).
 
Cambodia joins about 100 other countries in accepting Scotch's GI status. A GI recognises that origin and method of production is integral to a product's reputation.

Scotch whisky has joined Champagne in becoming GI protected in Cambodia

Scotch whisky has joined Champagne in becoming GI protected in Cambodia

According to trade group the Scotch Whisky Association (SWA), Scotch joins Champagne in becoming "one of very few overseas products" registered as a GI in Cambodia.

"We are pleased that Scotch whisky's GI has now officially been registered in Cambodia," said Lindesay Low, deputy director for legal affairs at the SWA. "Southeast Asia is a market for Scotch whisky that has seen strong growth in recent years, with huge potential to continue as knowledge increases around Scotland's national drink. Securing GI protection is a significant milestone in ensuring that consumers know they are drinking authentic Scotch whisky."

Scotch whisky's GI states that it must be distilled using three ingredients - cereals, yeast and water - and matured in Scotland in oak casks for a minimum of three years.
 
just-drinks' Mergers & Acquisitions database - November 2019


Sectors: Spirits

Companies: Scotch Whisky Association

Expert Analysis

Gin & Genever (Spirits) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics

Gin & Genever (Spirits) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics

Gin & Genever (Spirits) Market in United Kingdom - Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Gin & Genever market in United Kingdom.

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