UK: Scotch Whisky Association welcomes new CEO, reveals internal changes
The SWA has a new CEO
The Scotch Whisky Association (SWA) has a new chief executive as of today (2 January), while the trade body has confirmed two other internal job switches.
Former senior civil servant David Frost has taken the the top role at the group, replacing Gavin Hewitt, as previously announced in September. Hewitt leaves after ten years as CEO of the association.
Frost was previously director for Europe, Trade and International Affairs at the UK's Government's Department of Business, Innovation and Skills.
Meanwhile, the SWA's Campbell Evans today moves from government & communications director to become director of international affairs, the group said. Evans is replacing Pete Wilkinson who has retired after 22 years with the SWA.
Finally, David Williamson, currently the group's deputy director of international affairs, is promoted to the Evans' former role.
Near the top of Frost's inbox in his new role will be the association's on-going legal battle against the Scottish Government's bid to introduce a minimum unit price for alcohol.
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