UK: Schools get Tango creative

Most popular

Hard seltzers pave the way for 'soft seltzer'?

What will Coca-Cola Co's priorities be? - analysis

Top US brewers in 2020 - data

Top US craft brewers in 2020 - data

The rise of adaptogens in soft drinks

Tango, the UK's flavoured carbonates drink by Britvic, has launched a creative education pack in schools across the country, challenging students to write their own advertisements, with the opportunity to have their one-minute Tango advert broadcast on radio.

The curriculum-based Tango Ad Game will target Tango's key 16- to 18-year-old audience, taking them through the advertising industry with seven stages of activities as well as winning a day at Tango's advertising agency in London.

"The Tango Ad Game gives an insider's view of the advertising industry, taking students through the brainstorming and creative processes to evaluation and using acclaimed Tango advertisements as real examples," said Britvic's director of brand marketing, Cathryn Sleight.

The Tango Ad Game pack contains teaching notes, worksheets and a Tango advertising video, designed for media and business students and comes on the back of the highly successful project Fizzz-it for 14- to 16-year-olds, now being relaunched.

Related Content

UK: Online drinks adverts face tighter scrutiny

UK: Online drinks adverts face tighter scrutiny...

UK: Britvic’s Tango ads cleared over “sexual” complaints

UK: Britvic’s Tango ads cleared over “sexual” complaints...

US: Coca-Cola criticised again over schools ad

US: Coca-Cola criticised again over schools ad...

UK: Danone Actimel advert banned

UK: Danone Actimel advert banned...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?