Central de Cervejas (SCC) has launched a new advertising campaign. The Portuguese brewer, which owns the Sagres brand, said yesterday (21 October) that it has invested €1.1m (US$1.4m) in the campaign.

SCC plans to launch the campaign a week on Monday (1 November) focussing on the black Sagres beer.

The campaign includes two 30-second television adverts which will be launched on TV channels in Portugal, including two cable TV channels, as well as in the country's cinemas. The campaign also includes advertising in Portugal's newspapers.