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Sazerac lines up UK launch for Corazón Tequila

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Sazerac is to launch its single estate Tequlia brand, Corazón Tequila, in the UK.

Sazeracs Corazón Tequila is distilled by Jalisco-based Casa San Matias

Sazerac's Corazón Tequila is distilled by Jalisco-based Casa San Matias

A four-strong range will roll out to the UK on- and off-premise this month, including the GBP50 (US$65) Extra Añejo expression. Corazón Tequila is produced for Sazerac by the family-led Casa San Matias Distillery, which is based in Jalisco. UK company Hi-Spirits will handle distribution in the country.

"Tequila is a huge opportunity for the UK spirits market, and with serves generally weighted towards shots in the on-trade in particular, we see a strong opportunity with the launch of the Corazón range to shift that perception," said Hi-Spirits MD Dan Bolton.

According to Nielsen figures cited by Hi-Spirits, UK Tequila sales grew by 4% in the 12 months to June. Premium brands led the growth, the distributor said.

The US remains the biggest market for Tequila, and the category has attracted attention from the country's showbusiness world. Last week, Sex and the City actor Chris Noth acquired majority ownership of ultra-premium Ambhar Tequila. Last year, Diageo paid a consortium including actor George Clooney US$1bn for his Casamigos Tequila brand.

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Sectors: Spirits

Companies: Sazerac Co

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