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Sazerac Co launches interactive Buffalo Trace website

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Buffalo Trace Distillery has launched a website which allows consumers to design their own Bourbon. 

The website - yourperfectbourbon.com - includes information on the whiskey-making process as well as ingredients, barrel charring and warehousing. Consumers select different options to create a custom-designed Bourbon.  

The website then offers a summary and suggests a whiskey from its portfolio that best fits the consumer's creation. 

In October, Buffalo Trace's parent company The Sazerac Co added another Irish whiskey to its stable, through the purchase of the Michael Collins brand.


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