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JAPAN: Sapporo to drop happoshu price further

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Japanese beer company, Sapporo Breweries, announced today that it is to reduce the price of its two happoshu brands, Hokkaido Namashibori and Tarunamashitate, from Y135 ($1.13/€1.14) for a 350 ml can to Y125 ($1.04/€1.05) from August 21. The move marks a further intensification of the price war over happoshu, the low-malt beverage, being waged among Japan's major drinks groups, Asahi, Kirin, Suntory and Sapporo.


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