Market research
Sapporo, which claims to be the only genuinely imported Japanese lager sold in the UK, is to reintroduce the classic style-icon sculpted can shape which was so popular in the 1980's in a bigger 650ml size. Marketed by Marblehead Brand Development, Sapporo has also redesigned the 500ml can and 330ml bottle, in traditional gold and white livery based on the original Japanese Sapporo packaging.
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