Sapporo on the acquisition trail

Sapporo on the acquisition trail

Japanese brewer Sapporo is looking for a premium beer brand in the US as part of a plan to expand sales overseas, according to a report.

The company wants to acquire a premium beer in the US, as well as build a market share of more than 10% in Vietnam, the head of the group's international operations, Yoshiyuki Mochida, said in an interview with Reuters yesterday (13 July).

All Japanese brewers have medium-term plans to expand overseas in order to reduce their reliance on a shrinking domestic beer market.

Mochida said that sales of Sapporo beer were growing 20% year-on-year in the US, where the group operates a wholly owned subsidiary.

Sapporo is the smallest of Japan's big four brewers, behind Kirin, Suntory and Asahi.

Late last year, Sapporo said it would enter the Vietnamese beer market by taking a 65% stake in Kronenbourg Vietnam for nearly US$25.4m.