Market research
Sambrook's Lavender Hill
//i4.progressivedigitalmedia.com/1/lavender_hill_large.jpgCategory - Beer, pale ale, 4.5% abv
Available - From last week
Location - Ten pubs across London
Price - Depenendent on outlet
Distribution - Sambrook's
South London micro-brewer Sambrook's has re-launched its Lavender Hill pale ale as a limited-edition seasonal offering.
The 4.5% brew, which contains blossom honey, was originally launched in a select number of Mitchells & Butlers Nicholson's pubs last year. "It was so well-recieved we decided to re-launch it," Duncan Sambrook, the brewery's owner and founder, told guests at a tasting last week.
Lavender Hill is the first in a series of limited-release ale that Sambrook's is planning as part of a competition to celebrate honey and encourage chefs to use it as an ingredient.
Sambrook's, whose biggest selling beer is Wandle, currently brews nine times a week and supplies beer to around 300 pubs across London.
Sectors: Beer & cider, Product launches
