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Sales stay steady for Nichols in 2015, thanks to international

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Nichols has credited its export sales with propping up the top line in 2015, as its domestic performance slipped in the period.

The UK dragged while international shone for Nichols in 2015

The UK dragged while international shone for Nichols in 2015

In a trading update released today, the UK-based soft drinks company said that sales in the 12 months of last year totalled GBP109.3m (US$159.6m). While international sales rose by 1.5% on 2014, to GBP24.4m, UK sales dipped by 0.3% to GBP84.9m.

In its domestic market, the company has taken a 'value over volume' strategy for its flagship Vimto brand, resulting, it said, in "growth of 4% in the stills category and a 7% decline in the promotionally-led CSD category".

The overall performance is "in line with the prior year and management expectations", Nichols said.

"Whilst the UK market remains challenging, our international business has continued to deliver good growth," the company noted in today's update. "We expect full-year profit and earnings per share to be ahead of the prior year and in line with market expectations."

In half-year results for 2015, released in July, UK sales rose by 2% while international sales fell by 5.8%.

The company will release its full 2015 figures on 2 March.


Sectors: Company results, Soft drinks, Water

Companies: Nichols

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