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ESTONIA: Saku launches beer offensive in Sweden

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Estonian brewer Saku Olletehas is pinning its hopes on its flagship brand as it looks to expand into Sweden.

The brewer launched Saku Original in Sweden in September and CEO Jakk Uus said the brand had been "well-received" in the Scandinavian country.

"This is indicated by the fact that over the recent months we've received a large number of repeat orders, whose number has surpassed our initial estimates," he told Baltic Business Weekly yesterday (28 November).

Exports of the brand to Finland began last spring and have risen fourfold in one year. The brewer expects to sell around 80,000 litres of beer in the country this year.

Saku controls 45% of the Estonian beer market, according to figures from the Estonian Breweries Association for the first half of this year.


Sectors: Beer & cider

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