Product Launch - US: SakeOne's Kasumi Tsuru

By | 10 July 2013

Click through to view SakéOnes Kasumi Tsuru

Click through to view SakéOne's Kasumi Tsuru

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SakéOne's Kasumi Tsuru

Category - Spirits, saké

Available - from this month

Location - US, nation-wide

Price - SRP of US$30 per 72cl bottle. Also available in 30cl and 1.8-litre bottles

Distribution - SakéOne

SakéOne has launched its second imported saké offering this year in the US. The company announced the roll-out of Kasumi Tsuru earlier this month, following the release of SakéMoto in March.

Based in the Hyogo Prefecture, Kasumi Tsuru has been distilling saké since 1725.

As well as a distributor of saké from Japan, SakéOne also produces 'Ginjo' (premium) grade saké in the US.

Show the press release

SakéOne, America’s premium saké company, has released its second new imported saké for the year called Kasumi Tsuru, adding to the impressive domestic and imported portfolio of the company. The saké category continues to climb in the United States, with over 100% growth in the last eight years1, as consumers learn more about this increasingly trendy and versatile beverage.

Kasumi Tsuru, a small artisan saké brewer in the Hyogo Prefecture founded in 1725, has earned the reputation for brewing some of Japan’s finest examples of Kimoto style saké. The Kimoto method, a traditional technique developed in the early 17thcentury, involves a labor-intensive way of making the yeast starter, called Moto. This produces a saké that is deep and layered, with a unique sense of lightness and refinement.

Kasumi Tsuru Kimoto Extra Dry Saké, available nationwide at a suggested retail price of $30 per 720 ml bottle, compliments a wide range of light to medium-bodied foods such as poultry, seafood, sashimi and salads, and can be enjoyed cold, warm or hot. The saké is also available in 300 ml and 1.8 liter bottle sizes.

“We are very excited to bring Kasumi Tsuru’s Kimoto style saké to America,” states SakéOne President, Steve Vuylsteke. “The richness and complexity of this traditional and unique saké style is a great match for the diverse types of cuisine found in the United States. The addition of Kasumi Tsuru to our broad portfolio is further evidence of our commitment to being the number one choice for premium saké and saké education.”

Original source: Company Release

Expert analysis

Specialty Spirits in United States to 2016: Databook

Canadean’s, "Specialty Spirits in United States to 2016: Databook" contains detailed historic and forecast Specialty Spirits consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Specialty Spirits available in United States, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the United States alcoholic drinks value chain and for new players considering entering the market.

Sectors: Product launches, Spirits

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