SABMillers Fyfe’s Blended Scotch

SABMiller's Fyfe’s Blended Scotch

SABMiller's Fyfe’s Blended Scotch

Category - Spirits, whisky, Scotch, blended, 40% abv

Available - Since 20 August

Location - Tanzania, nation-wide, in both on- and off-trade

Price - Not specified, available in 20cl and 75cl bottles

Distribution - Tanzania Distilleries Ltd

SABMiller has partnered with Tanzania Distilleries Ltd to launch its first blended Scotch whisky brand. Fyfe's Blended Scotch was released in Tanzania late last month and is bottled under licence by TDL in Dar es Salaam.

“SABMiller Africa considers whisky an important and fast growing category,” the company said this week. “Before Fyfe’s we did not have a premium whisky offer with real Scotch whisky content in our portfolio.”

The brand will look to target the likes of Johnnie Walker, Jameson and Grant's across Africa, the firm added.

Last week, SABMiller completed the divestment of its stake in South Africa's Tsogo Sun Holdings for ZAR10.6bn (US$1bn).