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SUDAN: SABMiller to ramp up beer production

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SABMiller will significantly increase beer production at its brewery in Southern Sudan to counter competition from Diageo's East African Breweries.

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Ian Alsworth-Elvey, managing director of SABMiller's Southern Sudan Beverages Ltd (SSB), told Reuters this week that the brewer would increase brewing capacity in the country by 52% to 350,000 hectolitres this year. SABMiller confirmed his comments to just-drinks yesterday (10 August).

SSB faces competition in the country from Kenya-based East African Breweries Ltd, which is controlled by Diageo. However, Alsworth-Elvey told Reuters that SSB accounts for more than half of the Southern Sudanese beer market. The group began brewing White Bull lager in the semi-autonomous region in May last year.


Sectors: Beer & cider

Companies: SABMiller, Diageo

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