News

IRELAND: SABMiller takes Miller Genuine Draft off Heineken

Most popular

Campari faces familiar troubles - analysis

Why 'disaster' is no hyperbole for French wine

COVID prompts spirits RTD tsunami - comment

How A-B InBev's Brito changed the drinks industry

just-drinks looks at the career of Michel Doukeris

MORE

Heineken-owned brewer Beamish & Crawford is to lose the brewing and distribution licence for Miller Genuine Draft in Ireland, brand owner SABMiller has said.

Beamish & Crawford will cease to handle Miller Genuine Draft (MGD) from 30 April, when sales and distribution will pass to Richmond Marketing, SABMiller announced today (26 January).

Richmond already handles sales and distribution of SABMiller's Peroni Nastro Azzurro and Pilsner Urquell lagers in Ireland.

An SABMiller spokesperson told just-drinks that the move follows a strategic review of MGD in Ireland, sparked by Heineken's acquisition of Beamish last year. Heineken gained Beamish as part of its share of the Scottish & Newcastle takeover, but announced in December that it would close the Cork-based group's brewery.

MGD has annual volumes of around 200,000 hectolitres in the Republic of Ireland, roughly equal to volumes for the UK market, which includes Northern Ireland.

Brewing of MGD for the Irish market is set to move to the Grolsch brewery in the Netherlands, just-drinks understands, giving SAB greater flexibility on production levels. SABMiller bought Grolsch for EUR816m in February 2008.

On-trade beer sales are shrinking Ireland, which became the first EU member state to report a recession late last year, but an SAB spokesperson said MGD volumes were "holding up pretty well". 

Nick Miller, managing director of Miller Brands, expressed confidence in continued growth today: "Richmond has an outstanding record of developing premium drinks brands," he said.


Sectors: Beer & cider

Companies: SABMiller, Heineken, Grolsch

Related Content

Heineken invests in South Africa as turf war with Anheuser-Busch InBev intensifies

Heineken invests in South Africa as turf war with Anheuser-Busch InBev intensifies...

New leadership at National Rums of Jamaica as Neil Glasgow makes way for Martha Miller - Dark & Light rum volumes data

New leadership at National Rums of Jamaica as Neil Glasgow makes way for Martha Miller - Dark & Ligh...

"At SABMiller, we went through a bit of disbelief and almost denial" - just-drinks meets Hector Goro...

Heineken Performance Trends 2015-2019 - results data

Heineken Performance Trends 2015-2019 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?