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INDIA: SABMiller readies Indian mainstream beer addition

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SABMiller has lined up an addition to its mild beer portfolio in India, just-drinks has learned.

The brewer, which currently holds the number two spot in India behind United Breweries, will release Indus Pride to compete against UB's Kingfisher brand in the country's mainstream beer sector, a source close to the situation told just-drinks today (7 May).

SABMiller already offers Royal Challenge to mild beer drinkers in India, while Indus Pride would look to reduce UB's market dominance in the sector.

The source was unable to give specific details behind the launch, although Indus Pride is expected to hit India at some point this year.

When contacted by just-drinks today, a spokesperson for SABMiller declined to comment on the matter.

SABMiller currently owns 11 breweries in India, and accounts for around 31% of the country's beer market.


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