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ROMANIA: SABMiller launches Grolsch in Romania

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SABMiller has lined up the launch of its Grolsch beer brand into the Romanian market.

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The UK-based brewer, which acquired Grolsch in November 2007, said today that the brand will be initially available in selected off-trade outlets in the widely-known swingtop bottle. It will also be made available in draught, cans and crown top bottles later in the year.

“In recent years we have built up a strong portfolio of local and international brands and, as a premium Dutch beer, Grolsch will play a key role in this important segment” said Grant McKenzie, marketing vice president at SABMiller's Romanian unit, Ursus Breweries.

Grolsch will be launched in the country through two outdoor projects in the capital, Bucharest, throughout early Summer.


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