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CHINA: SABMiller calms MGD launch talk

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SABMiller has moved to downplay reports that it is set to launch one of its international brands in China.

The Wall Street Journal today (29 November) cited the general manager of China Resources Snow Breweries as saying that Miller Genuine Draught will be released in China at some point in the future. "The CR Snow board has agreed in principle to bring Miller Genuine Draught into the Chinese market," Humor Wang was cited as saying by the paper.

Speaking to just-drinks, however, a spokesperson quelled the reports, saying that nothing particularly new had been decided. Wang was merely "echoing similar comments made by André Parker (managing director of SABMiller's Africa & Asia division) in around 2004", the spokesperson said.

"Business (in China) is entirely focussed on the Snow brand," the spokesperson continued, "where we're seeing very high levels of growth."

When asked for a time frame for any launch of Miller Genuine Draught in the country, the spokesperson said: "There genuinely is no timetable at the moment."

Last month, SABMiller confirmed that it was launching one of its other international premium brands, Peroni Nastro Azzuro, in a limited release in India. The beer was initially unveiled in Mumbai, and the company will monitor its performance before taking a decision on a nationwide rollout.


Sectors: Beer & cider

Companies: SABMiller

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