SOUTH AFRICA: SAB pumps R140m into local soccer
While South Africa's national team bowed out of the World Cup last week, the domestic Premier Soccer League was placed on a sound financial footing with a R140m South African Breweries sponsorship spread over the next five years.
This forms part of a three pronged sponsorship, ranging from grassroots level support of the National 3rd Division, the Premier League and the national team. SAB has sponsored professional soccer for more than 40 years.
Breweries marketing director Peter McLoughlin said the new agreement would included an annual investment to a marketing fund which would be managed by a combined strategic team from the PSL and the Castle Lager brand team at SAB.
The PSL's John Comitis, who will be one of the members of the joint management team said the renewed sponsorship was a sign of corporate confidence in South African football.
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