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INDIA: SAB India announces first Indian beer launch

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South African Breweries India, part of the UK-based SAB Group, has announced the launch of its Three Lions beer in the state of Uttar Pradesh, the first of a portfolio of brands the company plans to launch in India. SAB said that Three Lions, which is aimed primarily at the younger Indian male, has been developed based on research carried out over the past 12 months among India's beer consumers.


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