Representing over 100 growers and vintners of Rutherford, Napa Valley, the Rutherford Dust Society today launched a web site at . The site provides a virtual tour of the AVA by prominently displaying the appellation map on the home page, which identifies vineyard parcels by owner or company name. Viewers can click on a quadrant for a magnified view of that quadrant. Additionally, the site includes an extensive section on the appellation's history, vineyard and varietal statistics, a summary of Rutherford attributes, and links to member sites "At its heart, the story of Rutherford is about great vineyards and a history that parallels the evolution of Napa Valley. The web site establishes a new medium for us to tell that story in exciting ways," said Erle Martin, Society president, and president of Niebaum-Coppola Estate Winery. The Rutherford Dust Society's mission is to encourage and promote the highest quality standards in grape growing and wine making in the Rutherford Viticultural Area, and to help wine lovers and the wine trade discover Rutherford's unique expression.