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GREECE: Russian Standard signs deal with Amvyx

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Russian Standard has said that its vodka will be distributed in Greece by Amvyx, the spirits distributor that this week severed ties with Pernod Ricard brands, including Absolut.

Amvyx, a leading distributor in Greece, will handle Russian Standard Original, Platinum and Imperia vodkas, the groups announced today (21 January).

Chris Lucas, CEO of Russian Standard in Western Europe said: "We have ambitious plans for the development of Russian Standard Vodka in Greece, and we are certain that, with the collaboration of Amvyx, Russian Standard will soon become the leading premium vodka brand in the country."

The move completes a re-shuffle on the Greek spirits market this week.

On Monday, Amvyx handed local distribution rights on Absolut vodka, as well as Level vodka and Plymouth Gin, to brand owner Pernod Ricard. Amvyx also acquired vodka brand Serkova from Pernod, for an undisclosed fee.


Sectors: Spirits

Companies: Absolut, Pernod Ricard, Ricard

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