RUSSIA: Russian Standard receives government certificate of origin

By | 27 August 2010

Bottles of Russian Standard Vodka are to feature a label certifying their Russian provenance and adherence to traditional vodka production methods as recognised by the Russian Federation government.

The official Certificate of Origin stamp has been given by the Federal Service for Intellectual Property, Patents and Trademarks.

Roustam Tariko, founder and president of Russian Standard Vodka said today (27 August): "In today's world, consumers value authenticity and origin highly in their choice of brands. Just as superb French and Italian products are awarded Appellation d'origine contrôlée and Denominazione di Origine Controllata, or a Cuban cigar holds the coveted Habanos D.O.P., Russia, the homeland of vodka, also must guarantee its national drink. Our Certification of Origin will help vodka lovers distinguish Russian Standard from the many vodka brands that pretend to be Russian, but are not."

Bottles bearing the stamp will roll out on shelves over the next 2-4 months.

 

Sectors: Emerging markets – BRIC, Spirits

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RUSSIA: Russian Standard receives government certificate of origin

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