Russian Standard took over CEDC last month

Russian Standard took over CEDC last month

Russian Standard has continued moves to up its US presence through a distribution agreement with The Wine Group for Gancia Sparkling Wine.

The Wine Group has exclusive rights to distribute, sell and market the Italian brand in the US, Russian Standard said today (24 July). The agreement covers Gancia's Prosecco, Moscato D’Asti, Asti and Moscato Rosé.

Russian Standard, which bought a majority stake in Piedmont-based Gancia Wines in 2011, has been increasing focus on its US portfolio since its takeover of Central European Distribution Corporation last month.

Green Mark, a CEDC vodka, is now on sale through Russian Standard's distribution network in the country and the company has taken over US distribution of another CEDC vodka, Poland's Zubrówka.

Russian Standard owner Roustam Tariko said of the latest deal: “Together with the strength of The Wine Group we are confident of success in the strategically important US market.”

A Russian Standard spokesperson told just-drinks Gancia was not being distributed in the US at the time of its takeover in 2011. The spokesperson added that Gancia has been available in the US since 1946, when distribution was handled by Chicago-based Paterno Imports. The most recent distribution deal was in 2008 with Miami-based OWS, the spokesperson said.

Earlier this month, Russian Standard said it is dropping Gruppo Campari as distributor of its Russian Standard vodka in Germany and Austria after signing a new deal with Borco-Marken-Import. 

(This article was updated on 25 July to clarify that Gancia wines were not being distributed in the US at the time of its takeover by Russian Standard.)