The limited edition Zubrowka label will roll out in November

The limited edition Zubrowka label will roll out in November

Russian Standard has lined up a limited edition sleeve for its Zubrowka bison grass vodka brand in the Travel Retail channel.

The company, which inherited the brand when it took over Central European Distribution Corp last year, will roll out the sleeve globally in November for a limited time. The label comprises an image of Bialowieza Forest in Poland, which is the home of Poland's bison population.

The sleeve will be available from November to April, with a SRP of EUR18, a spokesperson for Russian Standard told just-drinks today.

“We believe Zubrówka will continue to grow the vodka category in Global Travel Retail, supported by this exclusive packaging, which provides unique gifting opportunities,” said Andrew Notcutt, GTR marketing director for Russian Standard.

Last month, the company released a flavoured extension of Zubrowka in Poland.