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TRAVEL RETAIL: Russian Standard brings Imperia magnum to travel retail

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Russian Standard has lined up the launch of a magnum-sized extension of its Imperia vodka brand in the travel retail channel.

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The Russia-based firm said earlier this week that the 175cl version of Imperia will be limited to 100 units, and will be available in selected travel retail stores around the world at a price of EUR149 (US$212). The magnum will be for sale in Dubai, Hong Kong and at the three Moscow airports - Domodedovo, Sheremetyevo and Vnukovo.

The pack will include three shot glasses as well as the magnum.

Russian Standard also noted this week that it will release another limited edition version of Imperia later this year, but declined to provide further details.


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