BELGIUM: Russia and Ukraine "key" to Interbrew's future
The Belgian beer company Interbrew believes that Russia and Ukraine are key to the company's overall development strategy, head of Sun Interbrew Andre Weckx told the Russian press yesterday. Weckx said he shared the "confidence of Interbrew's executive director Hugo Powell that in the next five or so years, Russia could become the company's main market".The statement was made at the presentation of the beer company Rosar in Omsk. Sun Interbrew was established in 1999 by Interbrew and the international company Sun Brewing (part of the Sun Group) to operate on the Russian and Ukraine markets. The company owns a controlling stake in 9 plants in Russia, including Rosar.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- What's coming up in beer in 2017? - Comment
- Chile's winemakers caught out by Brexit "disease"
- What's coming up in spirits in 2017? - Comment
- When BRIC markets go horribly wrong
- Interview - Pernod Ricard's luxury director
- Suntory sends staff to fat camp - report
- A-B InBev acquires Spain's Cervezas La Virgen
- Diageo closes spirits e-commerce portal in UK
- Home entertaining offers drinks opp's - Diageo
- Former Stoli Group CEO joins Perfect Vodka owner
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Opportunities in Craft Spirits