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Product Launch - US: Russell's Reserve Single Barrel Straight Kentucky Bourbon Whiskey

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Russell's Reserve Single Barrel Straight Kentucky Bourbon Whiskey

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Category - Spirits, whiskey, American, Bourbon, 55% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$49.99 per 75cl bottle

Distribution - Campari America

Jimmy Russell, the founder of Wild Turkey, and his son Eddie have teamed up with Campari America to release a new Bourbon in the US. Russell's Reserve Single Barrel Straight Kentucky Bourbon Whiskey will be limited to 800 bottles and will be available across the country.

Campari's North American division will handle distribution.

Back in 2007, Jimmy and Eddie partnered with Pernod Ricard, the then-owner of Wild Turkey, to launch Russell's Reserve Rye in the US. Pernod sold off Wild Turkey to Gruppo Campari in 2009.


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