News

US: RushNet regains control of Apple Rush

Most popular

Indonesia the wildcard in CCA buy - comment

Why rum should avoid gin's template for growth

Will Diageo earn its gin wings with Aviation?

The just-drinks analyst returns

What rum needs to do to recognise its potential

MORE

US functional drinks specialist RushNet has renegotiated control of Apple Rush, with the new structure giving it 51% ownership of the new Apple Rush Co.

RushNet said it had arrived at the deal, which replaces the previously announced dividend and warrant options "after further deliberation, feedback and consideration of the benefit to shareholders". The company added that plans were still progressing to make the Apple Rush Co. a public company.

Robert Corr, president of RushNet, said: "We have sought further counsel from financial advisers, and listened to our stockholders. This restructured deal keeps RushNet in control of the new line of Apple Rush 100% organic juice beverages. Overall, this is a better deal for shareholders with a product line that shows great potential."

The Apple Rush Co. now becomes an operating subsidiary of RushNet, which will handle all sales and marketing for the Apple Rush line. The company stated that, to date, the Apple Rush Co. and RushNet have contracted enough Apple Juice and other organic juice concentrates to produce over 50,000 cases of finished product.

Corr added that the new product design for the Apple Rush line, with additional flavours in four-packs, will be presented to stockholders within two weeks.


Sectors: Soft drinks

Related Content

Can Brown-Forman ride Jack Daniel's brand equity with Tennessee Apple? - Editor's Viewpoint

Can Brown-Forman ride Jack Daniel's brand equity with Tennessee Apple? - Editor's Viewpoint...

Brown-Forman eyes bigger bite of flavoured whiskies with Tennessee Apple launch

Brown-Forman eyes bigger bite of flavoured whiskies with Tennessee Apple launch ...

How can organic juice grow its share of the global soft drinks market? - Research in Focus

How can organic juice grow its share of the global soft drinks market? - Research in Focus...

US craft beer gangs up to battle Mad Max market - Comment

US craft beer gangs up to battle Mad Max market - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?