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US: RushNet expands e-water brand

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RushNet has expanded its e-water brand with the addition of e-O2 Sports Water to the line-up.

The company said e-O2 Sports Water is a "super-oxygenated, super-hydrating bottled water". The brand, the company claims, contains a patent-pending energy formula which helps normalise total-body acidity and promotes fast muscle recovery from moderate to strenuous exercise.

Robert Corr, president of RushNet, Inc., said: "Tasty e-O2 Sports Water is an outgrowth of years of scientific research and development by a distinguished nutritional scientist. The patent-pending formulation is a boon to anyone who likes to exercise, but doesn't like muscle pain and fatigue. The addition of pressurised-oxygen in e-O2 Sports Water enhances the assimilation of the special pH-balanced muscle-recovery formula.

"Adding entries like e-O2 Sports Water into the e-water line-up is part of RushNet's strategy of building a mega-brand name in the functional water category," Corr said. "The response we are getting from wholesalers and retailers, eager to procure the e-water brand, is phenomenal. We are looking forward to spectacular growth in this category in coming months."


Sectors: Soft drinks, Water

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