News

Rum's Destileria Serralles rejigs US unit - market data

Most popular

Pernod is buying Malfy for the flavour - comment

The just-drinks Analyst returns

Is Carlsberg treating consumers like suckers

The just-drinks Analyst returns

Why spirits marketers must be more careful

MORE

Destilería Serrallés has promoted internally to fill a senior vacancy at its division in the US.

Destilería Serrallés owns the Don Q rum brand

Destilería Serrallés owns the Don Q rum brand

The Puerto Rico-based rum producer, which owns the Don Q brand, said late last week that John Meisler has started in his new role as VP of sales Serrallés USA this month. Meisler joined the unit ten years ago as director of corporate training & spirits education.

Prior to joining Destilería Serrallés, he spent 20 years with Beam Suntory - previously known as Beam Global - as VP of sales training & global brand education.

The appointment comes in the same week as John Eason left Serrallés USA, where he held the post of COO, to become CEO of Tequila Tromba's US unit.

"We want to thank John Eason for his commitment and passion over more than a decade in helping us successfully develop our rum business in the US," said group CEO Philippe Brechot. "We wish him well in his new role."

The dark rum segment in the US has provided little excitement in volume terms over recent years. From a high of 15.6m nine-litre cases in 2013, figures from GlobalData show a spirits sector that has flatlined, at around 15.3m cases per year. Looking ahead, GlobalData estimates that volumes will fail to reach 2013's peak in the next four years.

Dark rum in the US - Volume Trends 2012-2022

201215.57
201315.64
201415.44
201515.23
201615.21
201715.11
201815.21
201915.32
202015.42
202115.52
202215.56

Source: GlobalData

Why the spirits category needs to rethink its future positioning - Click here for a just-drinks comment


Related Content

Volumes hit expected as OXXO ends Heineken exclusivity in Mexico - market data

Volumes hit expected as OXXO ends Heineken exclusivity in Mexico - market data...

Moet Hennessy Performance Trends 2013-2017 - results data

Moet Hennessy Performance Trends 2013-2017 - results data...

Remy Cointreau nine months fiscal-2018 - results data

Remy Cointreau nine months fiscal-2018 - results data...

Remy Cointreau first-half fiscal-2018 - results data

Remy Cointreau first-half fiscal-2018 - results data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?